Addition of New Features to Meetup Site


 

About Meetup: 

Meetup’s mission is to help users self organize and establish face-to-face communities, based on common interests. Meetup has helped groups meet their goals in thousands of cities around the world.

 

Problem Statement & Project Goal

Meetup currently has thousands of groups in need of meeting space.

There are thousands of Meetup group and thousands of open venues in major metropolitan areas. Can we bring these group together, in a way that they're able to find each other, to establish a mutually beneficial relationship?

The project goal is to create new feature to the current Meetup desktop site that helps hosts rent out their extra space and allow them to find Meetup groups with shared interests and communicate with organizers to advertise their offerings. 
 

This A comprehensive list of the benefits I bring to a company and how each piece of the UX process benefits Meetup.

 

Prototype

The final prototype can be found here. How my teammates and I arrived on this product and how it can benefit your company can be found below.

 

Benefit 1: 
Identify and capitalize on market opportunity

From the Meetup project, here are the pieces my teammates and I created and how it can help your company.


Topic Map

 

Topic Map

Action:
Breakdown of problem statement. Prepped us for interview questions. We mapped organizers' behaviors, such as process for finding a space, and venue concerns: floor plan, location, type of venue, capacity, and cost.
Benefit:
What is the problem and how can we solve it? It is a brainstorm of who the groups are and what they need.

 

User Interviews


Interviews

Action:
12 organizer interviews and 7 Host interviews.
Benefit:
Answers to our topic map brainstorming validated our hypothesis concerning the context. Our research clarified how the site can help meet users' needs. It confirmed or redirected business opportunity focus. It was an unbiased sample of users and their needs.


Affinity Diagramming

Action:
Post It notes of interviews
Result:
Categories found from our research:
Affect/Goal, communications needs, space needs, fun, search process, network, past experiences, found behaviors/pains/pleasures/context
Benefit:
Users' behaviors are uncovered in the diagramming. We gathered insights into how new Meetup features can address pain points. We analyzed user context, behavior, and delights.

Benefit 2:
Drive profit by decreasing cost and increasing revenue

 

Competitive User FloWS

An initial pen and paper sketch of competitive user flows.

An initial pen and paper sketch of competitive user flows.

Competitive User Flows

Action:
Comparison of seven websites of competitors and how many pages and clicks it takes to accomplish the same task.
Result:
Same number of clicks and pages to accomplish goal of booking a room/space.
Benefit:
How do similar companies help users accomplish their goals? This chart visually quantifies behaviors and flow of task. It helps up follow already successful patterns and it will increase revenue and decrease errors and frustration for users.

 

Feature Prioritization

Feature Prioritization

Action:
We reviewed notes from our interviews and found the recurring themes across all interview. We used the 4-List Method to see pains, pleasure, behavior, and context. We used the Moscow Method to prioritize features – Must Have, Should Have, Could Have, and Won’t Have.
Result:
From our synthesis we found these features to be in highest demand:

  • Search for space
  • Photos
  • Location map
  • Amenities checklist
  • Price
  • Hosts search for organizers with similar interests
  • Host email-blasts

Benefit:
Users have unmet needs (pain points) and these features, ranked, help Meetup draw in more users, which drives profit. Users are able to find a feature that helps them meet their needs/goals.


Comparative Analysis

Comparative Analysis

Action:
Review of 7 competitor websites.
Result:
We gathered a list of features each competitor site had.
Benefits:
I was able to analyze how other sites addressed needs of users with similar goals. It's a quick way to assess and quantify features. It reduces time and money spent on developing low-priority features.

It reduces time and money spent on developing low-priority features.”
 

Benefit 3: Data-driven decision making

 

Screener Survey

Activity Preferences survey screenshot.png

Screener Survey

Action:
Created a Google Forms survey. 
Results:
54 respondents. We found those in our social network who plan, host, and attend events.
Benefit:
We were able to gather data on pertinent questions. Such as, do those with available space want to host an event? What are the needs and motives of groups? The survey allowed me to filter for those parties that fall within the parameter and then quantify responses.



Wireframes and Medium-Fi Prototype
 

Wireframes and Medium-Fi Prototype

Action:
From our initial wireframes, we created a Role Prototype, which tests functionality that a user might benefit from. It shows the broader role that features have for the organization and its business goals.
Results:
We found issues in functionality and user flows to accomplish task.
Benefit:
I was able to analyze the information architecture of the site with new features added. With data on what trips up users, I changed anything confusing or unclear. Testing gave me a great data on what the artifact can do for a user.

 

Benefit 3:
Data-driven decision making

Design Studio

Design Studio

Action:
Brainstorm architecture of features that address pain points. I analyzed pain points and that lead me to possible solutions.
Results:

Organizers' Concerns

  • Need proximity
  • time consuming forms
  • Availabe space of venue versus group size

Hosts' Concerns

  • Communications
  • Code of conduct
  • Having single point-person to communicate with

Benefit:
This pen-and-paper brainstorming session shows how solutions could look and feel for the Meetup website. It is also an assessment of what the functionality of a site could or should have.
 


Usability Testing and User Flows

Usability Testing and User Flows

Action:
This step test look and feel and the functionality that a user could benefit from on the website.
Result:
This tests flows through a website and how users accomplish a task through the interface.

 

This taught us: how hosts and organizers communicate with one another and book space; uncovered need for error states
and clearer pathway to recovery; changes to the information architecture, i.e., language that’s unclear and which labels to change, pins; add calendar availability for a space; change search page – put the results at the top.
Benefits:
Quantifies what needs to change. It enables us to create a seamless user experience. However, it asnwers for us, what isn't currently seamless about the experience of the new features? We were able to find out and then iterate and improve it.

 

Benefit 4:
Cultivate loyalty and increase engagement

 
Wireframes

A very early iteration of a Meetup wireframe.

A very early iteration of a Meetup wireframe.

 Wireframes

Action:
I create a wireframe of Must Have features and determine information architecture of where new features will be added to current site.
Result:
Back-end developers can use these as basis for creating new features. These wireframes serve a basis for creating high-fidelity prototype.
Benefit:
Displays IA of the site and how user will find how to accomplish goal. If a feature is easy to find and use, and meets user need, it results in increased engagement and loyalty. This step allows me to consider current site architecture and how to make additions without creating jarring experience for the customer. I am able to ensure that a user will not suffer from cognitive lode.

 

User Journey

User Journey

Action:
I created flow of user actions, and Meetup pages a user will encounter while trying to accomplish a goal. 
Result:
It is a visual synthesis of research and possible solutions. It is a way to see users’ experience with the Meetup interface, and how they might accomplish a task, while also considering side-entry points into the system. It is also a means to see how needs and pain points have been addressed with design.
Benefit:
Seamless way to address needs and pain points. Cultivates loyalty through positive experience with interface.