Recent Client Work

Board Vitals

 

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Situation & Context

When I joined BoardVitals as UX/UI Designer, there were a couple pressing problems they were trying to solve on their website.

To give you some context, Board Vitals is a medical education company that specializes in prepping physicians, nurses, and allied health professionals for their medical specialty board exams. Additionally, it is a  one-stop shop for physicians to redeem credits for Continuing Medical Education and Maintenance of Credit points. 

The platform has more than 60,000 questions and more than 150 question banks that help physicians study for their exams. The content is updated on a daily basis by medical education writers who have access to the most prominent journals and cutting-edge research for each medical specialty.  

 

 

Problem Statement

As a UX Designer I was tasked with helping the developers and product manager with several problem areas of their customer purchasing process.

  • No persistence of product when user abandons cart; No shopping cart, and visitor starts over every visit to site.
  • Don't force registration
  • Security/trust issues
  • Upsell for great subscriptions lengths is poorly presented in checkout
  • Continue value proposition of product throughout checkout
  • Lack of product information during checkout – where should that be displayed?
  • Design consistency 
  • Post-registration abandonment – current checkout process takes you out of the storefront
 

Editing Current Visual Designs

First, I assessed the visual design of the numerous product detail pages and created edits for the dev team to change. Alignment wasn't quite where it needed to be, so I went through pages and highlighted how to get the front-end design to remain consistent across responsive browsers. 

 

Competitive Analysis

A link to the RX Prep User Onboarding presentation, in high resolution: http://bit.ly/2lJu9rk

I analyzed about a half dozen competitors of Board Vitals and discovered some very helpful insights that we could implement on our site.

 

Prototype Phase

With the dev, product, and design team, we did more than a few brainstorming sessions about how to solve some of the most pressing checkout issues.

  • No persistence of product when user abandons cart; No shopping cart, and visitor starts over every visit to site.
  • Don't force registration
  • Security/trust issues
  • Upsell for great subscriptions lengths is poorly presented in checkout
  • Continue value proposition of product throughout checkout
  • Lack of product information during – where should that be displayed?
  • Design consistency 
  • Post-registration abandonment – current checkout process takes you out of the storefront

Here are some wireframes I created after a few design sprints.

 

Visual Design

Here are a few examples of visual design samples. The CEO gave many internal and external presentations and I was tasked with creating on-brand decks.

Before:

BV_CME Relationships_before.png

After:

CME List Deck Slide_after.png

Here is an example of a marketing materials I created. Our marketing department had me design the 20% of promo section with an accompanying prescription pad. It was a very successful weekend in driving sales of question banks!

Marketing Email_Crisp Rx Pad copy 2.png

 

NEXT STEPS

Our shopping cart feature launches just in time for Black Friday!