My process is flexible and agile.
The UX process and tools I draw from fall into four areas, research, insights, concept, and prototype phases.
In the research phase, I try to uncover user behaviors and the context in which it happens. To find this, I use several tools.
- Competitive Analysis
- Comparative Analysis
- User Interviews
- Field Research
- Focus Groups
Each of these tools gives me the flexibility to solve each new UX problem with a scaffolding for how to implement research and design to find solutions. I can move quickly from phase to phase and then iterate on any concepts that need further development.
In the synthesis phase, I examine research data and find the essences from the research phase.
- Affinity Diagramming
- Site Maps
- 4-List method
- MoSCoW Method - Must Have, Should Have, Could Have, and Won't Have
The creation of an interactive visual artifact begins with brainstorming possible solutions to obvious pain points and finding where I can include moments of delight within the user experience. This phase consists of ideating and iterating on ideas.
- Design Studio
- Developing Personas
- Creation of User Tests
- Information Architecture
In this phase, I've developed enough ideas that I believe will improve UX, and it is time to test my hypotheses. This phase validates what works and alerts me as to what pieces I should change and iterate on.
- Visual Design & Information Architecture
- Feature Development & Prioritization
- User Journeys
- User Stories