My process is flexible and agile. 

The UX process and tools I draw from fall into four areas, research, insights, concept, and prototype phases.

Research Phase

In the research phase, I try to uncover user behaviors and the context in which it happens. To find this, I use several tools.

  • Surveys
  • Competitive Analysis
  • Comparative Analysis
  • User Interviews
  • Field Research
  • Focus Groups

Each of these tools gives me the flexibility to solve each new UX problem with a scaffolding for how to implement research and design to find solutions. I can move quickly from phase to phase and then iterate on any concepts that need further development. 


Insights Phase

In the synthesis phase, I examine research data and find the essences from the research phase.

  • Affinity Diagramming
  • Site Maps
  • 4-List method
  • MoSCoW Method - Must Have, Should Have, Could Have, and Won't Have

Concept Phase

The creation of an interactive visual artifact begins with brainstorming possible solutions to obvious pain points and finding where I can include moments of delight within the user experience. This phase consists of ideating and iterating on ideas.

  • Design Studio
  • Developing Personas
  • Wireframing
  • Creation of User Tests
  • Information Architecture

Prototype phase

In this phase, I've developed enough ideas that I believe will improve UX, and it is time to test my hypotheses. This phase validates what works and alerts me as to what pieces I should change and iterate on. 

  • Visual Design & Information Architecture
  • Feature Development & Prioritization
  • User Journeys
  • User Stories